Richard Robinson

Director, Global Automotive Practice at Strategy Analytics
Strategy Analytics

Richard Robinson has an industry background with over 10 years experience in automotive, where he directed and developed Navigation, Infotainment and Telematics products for the mass market. He has leveraged his industry experience to create highly detailed analysis and forecasts of Automotive systems, semiconductors and service markets.
Mr Robinson has a background in car-navigation and Human-Machine-Interfaces (HMI) design. At Alpine electronics he led HMI design breakthroughs including the world’s first production automotive-interface using Macromedia Flash (Jaguar XK - 2004), which was also used in the Land Rover Freelander 3 and currently in the Jaguar XF. He was also a key HMI consultant on several award-winning OEM navigation systems for Honda and Acura, including the first navigation head unit with a DVD-Audio drive and surround sound (2004 Acura TL) (JD Power No.1: 2001-2005).
Mr Robinson focuses on the strategic issues and challenges that have been thrown up by the migration of Infotainment/Telematics from the traditional automotive focus of the past, to the highly dynamic consumer and connectivity-lead focus of the future.
Richard has BA from the University of Natal in Durban, South Africa.

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